| 1 |  | Cultural Influences on global marketing / Edited by Constanitine G. Polychroniou . - 1st ed. - [Place of publication cannot be determined] : Cognella Academic Publishing, 2019 . - xi, 248p. : illustrations ; 25cm
Thông tin xếp giá: SDH/LT 04183
Chỉ số phân loại DDC: 658.3 |
| 2 | | How brands grow : What marketers don't know / Byron Sharp . - South Melbourne, Vic. : Oxford University Press, 2010 . - xvii, 228p. ; 24cm
Thông tin xếp giá: SDH/LT 04157, SDH/LT 04180
Chỉ số phân loại DDC: 658.83 23
File đính kèm http://192.168.9.110/edata/EBOOKS/SACH%20TV%20SO%20HOA/E-book/SDHLT%2004157%20-%20How-brands-grow_What-marketers-don't-now_Byron-Sharp_2010.pdf |
| 3 | | How brands grow. P. 2, Including emerging markets, services, durables, new, and luxury brands / Jenni Romaniuk, Byron Sharp . - 1st ed. - South Melbourne, Vic. : Oxford University Press, 2016 . - xvii, 233p. ; 24cm
Thông tin xếp giá: SDH/LT 04162
Chỉ số phân loại DDC: 658.827 23 |
| 4 | | Marketing / Roger A. Kerin, Steven W. Hartley . - 16th ed. - New York : McGraw Hill LLC, 2023 . - xlviii, 736p. : illustrations ; 29cm
Chỉ số phân loại DDC: 658.8 23/eng/20211230
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing_16ed_Roger-A.Kerin_2023.pdf |
| 5 | | Marketing 4.0 : Moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan . - Hoboken, NJ : John Wiley & Sons, Inc., 2017 . - xix, 184p. : illustrations ; 24cm
Chỉ số phân loại DDC: 658.8 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-4.0_Moving-from-traditional-to-digital_Philip-Kotler_2017.pdf |
| 6 | | Marketing communications management : Concepts and theories, cases and practices / Paul Copley . - Amsterdam, London : Elsevier Butterworth-Heinemann, 2004 . - xiv, 441p. : illustrations ; 28cm
Thông tin xếp giá: SDH/LT 04160, SDH/LT 04181
Chỉ số phân loại DDC: 658.802 21
File đính kèm http://192.168.9.110/edata/EBOOKS/DA-SO-HOA/Engbook/Marketing-communications-management_Paul-Copley_2004.pdf |
| 7 | | Marketing management / Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College . - 2nd ed. - New York, NY : McGraw-Hill Education, 2015 . - xxvi, 504p. : color illustrations ; 28cm
Chỉ số phân loại DDC: 658.8 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-management_2ed_Greg-W.Marshall_2015.pdf |
| 8 | | Marketing management / Philip Kotler, Kevin Lane Keller . - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, 2012 . - xxii, 657p. : Color illustrations ; 29cm
Chỉ số phân loại DDC: 658.8 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-management_14ed_Philip-Kotler_2012.pdf |
| 9 | | Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev . - 16th ed., global ed. - Harlow, Essex : Pearson Education Limited, 2022 . - 605p. : Color illustrations ; 29cm
Thông tin xếp giá: SDH/LT 04392
Chỉ số phân loại DDC: 658.8 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-management_16ed,-global-ed_Philip-Kotler_2022.pdf |
| 10 | | Marketing management : A cultural perspective / Edited by Luca M. Visconti, Lisa Penaloza, Nil Toulouse . - 2nd ed. - New York : Routledge, 2020 . - xxxv, 528p. ; 26cm
Thông tin xếp giá: SDH/LT 04369
Chỉ số phân loại DDC: 658.8
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-management_A-cultural-perspective_2ed_Luca-M.Visconti_2020.pdf |
| 11 | | Principles of marketing / Philip Kotler [and others] . - 2nd ed., European ed. - London : Prentice-Hall Europe, 1999 . - xxiii, 1031p. : illustrations (some color) ; 28cm
Chỉ số phân loại DDC: 658.8 21
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Principles-of-marketing_2ed,-EU-ed_Philip-Kotler_1999.pdf |
| 12 | | Services marketing : Concepts, strategies, and cases / K. Douglas Hoffman, John E.G. Bateson . - 4th ed. - Australia, Mason, OH : South-Western, 2011 . - xv, 461p. : illustrations ; 27cm
Chỉ số phân loại DDC: 658.8 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Services-marketing_Concepts,-strategies,-and-cases_4ed_K.D.Hoffman_2011.pdf |
| 13 | | Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler . - 7th ed. - Dubuque : McGraw-Hill Education, 2018 . - xxviii, 514p. : illustrations ; 27cm
Thông tin xếp giá: SDH/LT 04184
Chỉ số phân loại DDC: 658.8 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Services-marketing_Integrating-customer-focus-across-the-firm_7ed_Valarie-A.Zeithaml_2018.pdf |
| 14 | | Services marketing and management / Audrey Gilmore . - London, Thousand Oaks, Calif. : Sage Publications, 2003 . - 215p. : illustrations ; 25cm
Chỉ số phân loại DDC: 658.8 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Services-marketing-and-management_Audrey-Gilmore_2003.pdf |
| 15 | | Strategic marketing management : Planning, implementation and control / Richard M.S. Wilson, Colin Gilligan . - 3rd ed. - Amsterdam : Elsevier Butterworth-Heinemann, 2005 . - xii, 867p. : illustrations ; 28cm
Chỉ số phân loại DDC: 658.802 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Strategic-marketing-management_Implementation-and-control_3ed_Richard-M.S.Wilson_2005.pdf |
| 16 | | Strategic marketing management : The framework / Alexander Chernev (CTĐT) . - 10th ed. - Chicago, IL : Cerebellum Press, 2019 . - vii, 313p. : illustrations (black and white) ; 24cm
Thông tin xếp giá: SDH/LT 04153
Chỉ số phân loại DDC: 658.8/02 23 |
| 17 | | Understanding digital marketing : A complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan . - 5th ed. - London : Kogan Page Limited, 2021 . - xxii, 426p. : illustrations (black and white) ; 24cm
Chỉ số phân loại DDC: 658.872 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Understanding-digital-marketing_5ed_Damian-Ryan_2021.pdf |
| 18 | | Understanding digital marketing : Marketing strategies for engaging the digital generation / Damian Ryan, Calvin Jones . - London : Kogan Page, 2008 . - xii, 276p. : illustrations ; 25cm
Chỉ số phân loại DDC: 658.872 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Understanding-digital-marketing_Damian-Ryan_2008.pdf |
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