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1 | | Marketing communications : Discovery, creation and conversations / Chris Fill, Sarah Turnbull . - 7th ed. - Harlow : Pearson Education Limited, 2016 . - xxxvi, 724p. : illustrations (colour) ; 27cm Chỉ số phân loại DDC: 658.802 23 File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-communications_Discovery,-creation-and-conversations_7ed_Chris-Fill_2016.pdf |
2 | | Marketing communications : Integrating offline and online with social media / Paul R. Smith, Ze Zook . - 5th ed. - London : Kogan Page Limited, 2011 . - xviii, 483p. : color illustrations ; 25cm Chỉ số phân loại DDC: 658.8/02 22 File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-communications_Integrating-offline-and-online-with-social-media_5ed_Paul-R.Smith_2011.pdf |
3 | | Marketing communications : Integrating online and offline, customer engagement and digital technologies / Paul R. Smith, Ze Zook . - 7th ed. - London : Kogan Page Limited, 2020 . - 673p. ; 21cm Thông tin xếp giá: SDH/LT 04364 Chỉ số phân loại DDC: 658.8 File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-communications_Integrating-online-and-offline,-customer-engagement-and-digital-technologies_7ed_Paul-R.Smith_2020.pdf |
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