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1 | | Services marketing : Concepts, strategies, and cases / K. Douglas Hoffman, John E.G. Bateson . - 4th ed. - Australia, Mason, OH : South-Western, 2011 . - xv, 461p. : illustrations ; 27cm Chỉ số phân loại DDC: 658.8 23 File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Services-marketing_Concepts,-strategies,-and-cases_4ed_K.D.Hoffman_2011.pdf |
2 | | Services marketing and management / Audrey Gilmore . - London, Thousand Oaks, Calif. : Sage Publications, 2003 . - 215p. : illustrations ; 25cm Chỉ số phân loại DDC: 658.8 22 File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Services-marketing-and-management_Audrey-Gilmore_2003.pdf |
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