| 1 |  | Doing research in business and management : An essential guide to planning your project / Mark Saunders, Philip Lewis . - 2nd ed. - Harlow : Pearson Education Ltd., 2018 . - xvii, 256p. : illustrations ; 24cm
Chỉ số phân loại DDC: 650.072 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Doing-research-in-business-and-management_2ed_Mark-Saunders_2018.pdf |
| 2 | | How brands grow : What marketers don't know / Byron Sharp . - South Melbourne, Vic. : Oxford University Press, 2010 . - xvii, 228p. ; 24cm
Thông tin xếp giá: SDH/LT 04157, SDH/LT 04180
Chỉ số phân loại DDC: 658.83 23
File đính kèm http://192.168.9.110/edata/EBOOKS/SACH%20TV%20SO%20HOA/E-book/SDHLT%2004157%20-%20How-brands-grow_What-marketers-don't-now_Byron-Sharp_2010.pdf |
| 3 | | How brands grow. P. 2, Including emerging markets, services, durables, new, and luxury brands / Jenni Romaniuk, Byron Sharp . - 1st ed. - South Melbourne, Vic. : Oxford University Press, 2016 . - xvii, 233p. ; 24cm
Thông tin xếp giá: SDH/LT 04162
Chỉ số phân loại DDC: 658.827 23 |
| 4 | | Management and business research / Mark Easterby-Smith, Richard Thorpe, Paul Jackson . - 5th ed. - London : SAGE Publications Ltd., 2015 . - xvi, 377p. : illustrations ; 27cm
Chỉ số phân loại DDC: 650.072 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Management-and-business-research_5ed_Mark-Easterby-Smith_2015.pdf |
| 5 | | Management information systems for the information age / Stephen Haag, Maeve Cummings . - 8th ed. - New York : McGraw-Hill Irwin, 2010 . - xxxi, 555p. : color illustrations, color map ; 29cm
Chỉ số phân loại DDC: 658.4/038011 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Management-information-systems-for-the-information-age_8ed_Stephen-Haag_2010.pdf |
| 6 | | Managing change / Bernard Burnes . - 7th ed. - Harlow : Pearson Education Limited, 2017 . - xxi, 649p. ; 25cm
Chỉ số phân loại DDC: 658.4/06 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Managing-change_7ed_Bernard-Burnes_2017.pdf |
| 7 | | Managing organizational change : A multiple perspectives approach / Ian Palmer, Richard Dunford, David A. Buchanan . - 3rd ed. - New York, NY : McGraw-Hill Education, 2017 . - xii, 451p. ; 24cm
Chỉ số phân loại DDC: 658.406 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Managing-organizational-change_A-multiple-perspectives-approach_3ed_Ian-Palmer_2017.pdf |
| 8 | | Marketing 4.0 : Moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan . - Hoboken, NJ : John Wiley & Sons, Inc., 2017 . - xix, 184p. : illustrations ; 24cm
Chỉ số phân loại DDC: 658.8 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-4.0_Moving-from-traditional-to-digital_Philip-Kotler_2017.pdf |
| 9 | | Marketing communications : Touchpoints, sharing and disruption / Chris Fill, Sarah Turnbull . - 8th ed. - Harlow, England : Pearson, 2019 . - xli, 775p. : color illustrations ; 27cm
Thông tin xếp giá: SDH/LT 04188
Chỉ số phân loại DDC: 658.8/02 23 |
| 10 | | Operations management / Nigel Slack, Alistair Brandon-Jones, Robert Johnston . - 7th ed. - Harlow, England : Pearson, 2013 . - xxviii, 733p. : color illustrations ; 27cm
Chỉ số phân loại DDC: 658.5 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Operations-management_7ed_Nigel-Slack_2013.pdf |
| 11 | | Project management, planning and control : Managing engineering, construction and manufacturing projects to PMI, APM and BSI standards / Albert Lester . - 7th ed. - Oxford, UK : Butterworth-Heinemann, an imprint of Elsevier, 2017 . - xxii, 628p. : illustrations ; 24cm
Chỉ số phân loại DDC: 658.404 23
File đính kèm http://192.168.9.110/edata/EBOOKS/Ebook-2023/Project%20Management,%20Planning%20and%20Control,%20Seventh%20Edition_%20Managing%20Engineering,%20Construction%20and%20Manufacturing%20Projects%20to%20PMI,%20APM%20and%20BSI%20Standards%20(%20PDFDrive%20).pdf |
| 12 | | Relationship marketing : Exploring relational strategies in marketing / John Egan . - 4th ed. - New York : Financial Times, Prentice Hall, 2011 . - xxii, 300p. ; 25cm
Chỉ số phân loại DDC: 658.8/12 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Relationship-marketing_Exploring-relational-strategies-in-marketing_4ed_John-Egan_2011.pdf |
| 13 | | The business environment : Themes and issues in a globalizing world / Paul Wetherly, Dorron Otter . - 4th ed. - Oxford : Oxford University Press, 2018 . - xxvii, 501p. : illustrations (colour) ; 27cm
Thông tin xếp giá: SDH/LT 04378
Chỉ số phân loại DDC: 650 23
File đính kèm http://192.168.9.110/edata/EBOOKS/DA-SO-HOA/Engbook/The-business-environment_Themes-and-issues-in-a-globalizing-world_4ed_Paul-Wetherly_2018.pdf |
| 14 | | The future of management in an AI world : Redefining purpose and strategy in the fourth Industrial Revolution / Jordi Canals, Franz Heukamp editors . - Cham : Palgrave Macmillan, 2020 . - xxiii, 242p. : illustrations (some color) ; 25cm
Chỉ số phân loại DDC: 658/.0563 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/The-future-of-management-in-an-AI-world_Jordi-Canals_2020.pdf |
| 15 | | The theory and practice of change management / John Hayes . - 4th ed. - Basingstoke, Hampshire : Palgrave Macmillan, 2014 . - 521p. : color illustrations ; 26cm
Chỉ số phân loại DDC: 658.406 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/The-theory-and-practice-of-change-management_4ed_John-Hayes_2014.pdf |
| 16 | | The theory and practice of change management / John Hayes . - 5th ed. - Basingstoke, Hampshire : Palgrave Macmillan, 2018 . - xxxii, 529p. : color illustrations ; 26cm
Thông tin xếp giá: SDH/LT 04155
Chỉ số phân loại DDC: 658.406 23 |
| 17 | | Understanding digital marketing : A complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan . - 5th ed. - London : Kogan Page Limited, 2021 . - xxii, 426p. : illustrations (black and white) ; 24cm
Chỉ số phân loại DDC: 658.872 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Understanding-digital-marketing_5ed_Damian-Ryan_2021.pdf |
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