| 1 |  | An analysis of the marketing mix strategy of Cocoon / Mai Thi Quynh Huong; Vu Thi Hong Nhung; Nguyen Thi Ngoc Yen, Nghd.: Nguyen Thi Phuong Mai . - Hải phòng : Đại học Hàng hải Việt Nam, 2023 . - 49tr. ; 30cm
Thông tin xếp giá: PD/TK 21109
Chỉ số phân loại DDC: 338 |
| 2 | | How brands grow : What marketers don't know / Byron Sharp . - South Melbourne, Vic. : Oxford University Press, 2010 . - xvii, 228p. ; 24cm
Thông tin xếp giá: SDH/LT 04157, SDH/LT 04180
Chỉ số phân loại DDC: 658.83 23
File đính kèm http://192.168.9.110/edata/EBOOKS/SACH%20TV%20SO%20HOA/E-book/SDHLT%2004157%20-%20How-brands-grow_What-marketers-don't-now_Byron-Sharp_2010.pdf |
| 3 | | How brands grow. P. 2, Including emerging markets, services, durables, new, and luxury brands / Jenni Romaniuk, Byron Sharp . - 1st ed. - South Melbourne, Vic. : Oxford University Press, 2016 . - xvii, 233p. ; 24cm
Thông tin xếp giá: SDH/LT 04162
Chỉ số phân loại DDC: 658.827 23 |
| 4 | | Industrial production management in flexible manufacturing systems / Ioan Constantin Dima . - Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), ©2013 . - 1 online resource (online resource (482 pages))
Chỉ số phân loại DDC: 658.5
File đính kèm http://192.168.9.110/edata/EBOOKS/COLLECTION/IGI-Global-Engineering-and-Maritime/167.%20Industrial%20Production%20Management%20in%20Flexible%20Manufacturing%20Systems.pdf |
| 5 | | Marketing / Roger A. Kerin, Steven W. Hartley . - 16th ed. - New York : McGraw Hill LLC, 2023 . - xlviii, 736p. : illustrations ; 29cm
Chỉ số phân loại DDC: 658.8 23/eng/20211230
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing_16ed_Roger-A.Kerin_2023.pdf |
| 6 | | Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius . - 12th edition. - New York. : Mc Graw Hill, 2015 . - 740p. ; 30cm
Thông tin xếp giá: SDH/LT 02261, SDH/LT 02262
Chỉ số phân loại DDC: 658.8 |
| 7 | | Marketing communications : Integrating online and offline, customer engagement and digital technologies / Paul R. Smith, Ze Zook . - 7th ed. - London : Kogan Page Limited, 2020 . - 673p. ; 21cm
Thông tin xếp giá: SDH/LT 04364
Chỉ số phân loại DDC: 658.8
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-communications_Integrating-online-and-offline,-customer-engagement-and-digital-technologies_7ed_Paul-R.Smith_2020.pdf |
| 8 | | Marketing management / Philip Kotler, Kevin Lane Keller . - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, 2012 . - xxii, 657p. : Color illustrations ; 29cm
Chỉ số phân loại DDC: 658.8 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-management_14ed_Philip-Kotler_2012.pdf |
| 9 | | Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev . - 16th ed., global ed. - Harlow, Essex : Pearson Education Limited, 2022 . - 605p. : Color illustrations ; 29cm
Thông tin xếp giá: SDH/LT 04392
Chỉ số phân loại DDC: 658.8 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-management_16ed,-global-ed_Philip-Kotler_2022.pdf |
| 10 | | Marketing management : The millenium edition / Philip Kotler . - New Jersey : Pearson Custom Publishing, 2002 . - 456p
Chỉ số phân loại DDC: 658.802
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Marketing-management_Millennium-edition_Philip-Kotler_2002.pdf |
| 11 | | Services marketing / Saiki Danyi . - Jaipur, India : Oxford Book Co., 2008 . - 355p. : illustrations ; 23cm
Chỉ số phân loại DDC: 658.8 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Services-marketing_Saiki-Danyi_2008.pdf |
| 12 | | Services marketing : Concepts, strategies, and cases / K. Douglas Hoffman, John E.G. Bateson . - 4th ed. - Australia, Mason, OH : South-Western, 2011 . - xv, 461p. : illustrations ; 27cm
Chỉ số phân loại DDC: 658.8 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Services-marketing_Concepts,-strategies,-and-cases_4ed_K.D.Hoffman_2011.pdf |
| 13 | | Services marketing : People, technology, strategy / Jochen Wirtz, Christopher Lovelock . - 8th ed. - New Jersey : World Scientific, 2016 . - xvii, 784p. ; 30cm
Chỉ số phân loại DDC: 658.8 22/eng/20230216
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Services-marketing_People,-technology,-strategy_8ed_Jochen-Wirtz_2016.pdf |
| 14 | | Services marketing and management / Audrey Gilmore . - London, Thousand Oaks, Calif. : Sage Publications, 2003 . - 215p. : illustrations ; 25cm
Chỉ số phân loại DDC: 658.8 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Services-marketing-and-management_Audrey-Gilmore_2003.pdf |
| 15 | | Strategic marketing management : Planning, implementation and control / Richard M.S. Wilson, Colin Gilligan . - 3rd ed. - Amsterdam : Elsevier Butterworth-Heinemann, 2005 . - xii, 867p. : illustrations ; 28cm
Chỉ số phân loại DDC: 658.802 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Strategic-marketing-management_Implementation-and-control_3ed_Richard-M.S.Wilson_2005.pdf |
| 16 | | Strategic marketing management : The framework / Alexander Chernev (CTĐT) . - 10th ed. - Chicago, IL : Cerebellum Press, 2019 . - vii, 313p. : illustrations (black and white) ; 24cm
Thông tin xếp giá: SDH/LT 04153
Chỉ số phân loại DDC: 658.8/02 23 |
| 17 | | Understanding digital marketing : Marketing strategies for engaging the digital generation / Damian Ryan, Calvin Jones . - London : Kogan Page, 2008 . - xii, 276p. : illustrations ; 25cm
Chỉ số phân loại DDC: 658.872 22
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Understanding-digital-marketing_Damian-Ryan_2008.pdf |
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