| 1 |  | Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis . - 5th ed. - Boston : Cengage Learning, 2010 . - 493p. : illustrations ; 26cm
Chỉ số phân loại DDC: 658.8342 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Consumer-behavior_5ed_Wayne-D.Hoyer_2010.pdf |
| 2 | | Consumer behavior : Buying, having, and being / Michael R. Solomon . - 13th ed. - Hoboken, N.J. : Pearson Education, Inc., 2020 . - 625p. : illustrations ; 28cm
Chỉ số phân loại DDC: 658.8342 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Consumer-behavior_Buying,-having,-and-being_13ed_Michae-R.Solomon_2020.pdf |
| 3 | | Consumer behavior : Buying, having, and being / Michael R. Solomon . - 13th ed., global ed. - Harlow, Essex : Pearson Education Limited, 2020 . - 640p. : illustrations ; 28cm
Chỉ số phân loại DDC: 658.8342 23
File đính kèm http://192.168.9.110/edata/EBOOKS/EBOOK/Consumer-behavior_Buying,-having,-and-being_13ed,-global-ed_Michae-R.Solomon_2020.pdf |
| 4 | | Consumer behavior : Buying, having, and being / Michael R. Solomon . - 12th ed., global ed. - Boston : Pearson Education Limited, 2018 . - 623p. : illustrations ; 28cm
Thông tin xếp giá: SDH/LT 03972
Chỉ số phân loại DDC: 658.8342 23
File đính kèm http://192.168.9.110/edata/EBOOKS/DA-SO-HOA/Engbook/Consumer-behavior_Buying-having-and-being_10ed-global-ed_Michae-R.Solomon_2018.pdf |
| 5 | | Global marketing and advertising : Understanding cultural paradoxes / Marieke de Mooij . - 4th ed. - Los Angeles : SAGE Publications, 2014 . - 601p. ; 24cm
Chỉ số phân loại DDC: 658.802
File đính kèm http://192.168.9.110/edata/EBOOKS/Ebook-2023/Global%20marketing%20and%20advertising%20understanding%20cultural%20paradoxes.pdf |
| 6 | | Marketing reading : Consumer behavior and the buying process / John T. Gourville, Michael I. Norton . - Boston : Harvard Business Publishing Education, 2014 . - 34p. ; 30cm
Thông tin xếp giá: SDH/LT 04179
Chỉ số phân loại DDC: 658.8342 23 |
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